When Your Brand Needs a Refresh...


Last week, we talked about clarifying your brand voice—getting rid of the “business-y” mask and letting your true self shine in your messaging. And hopefully, you started tweaking your content so it actually sounds like you. Which is super important, but sometimes, it’s not just your words that need a refresh. Sometimes, your whole brand vibe starts to feel… off. Not in a “burn it down and start over” way, but in a “this no longer truly represents me” way. Maybe your colors feel outdated or...

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