Treat Your Business Like a Client (You deserve the best too!)

Published 5 days ago • 1 min read

Support for introverted coaches stuck in the messy middle.

This time last year, I had to have a serious conversation with myself.

I’d just made the decision to stop offering 1:1 client work—big move, felt right, still scary. But even after that choice, I found myself slipping into the same old pattern:

Prioritizing everyone else’s business over my own.

If it were a client doing that? I’d call them out—kindly but directly. I’d remind them their business deserves attention too. That their offers, ideas, and momentum matter.

So why was I letting myself off the hook?

It hit me: I needed to start treating my business like a client. Not the maybe-later project. Not the thing I’d get to after client calls or inbox triage. A real, paying, priority client.

That meant booking time on my own calendar—and actually keeping it. Writing my content. Checking in on my goals. Following through on ideas I kept putting off.

If you’re in the messy middle too—navigating big shifts, trying to stay aligned while still growing—I get it. I’ve been there. Still am, some days.

But here’s what I know: your business needs your attention. Your ideas deserve a seat at the table. And you? You’re worth showing up for.

So start treating your business like a client. Show up for it. Honour the time. Keep the promise.

It isn't fluff. It's the foundation.

“The way you treat yourself sets the tone
for everything else.”

— Unknown

Berkley Drive NW, Calgary, AB T3K1S6
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