Last week, we talked about having your Dream Client Profile as the absolute must-have if you want to stop shouting into the void and start attracting the right people. Because the truth is: if you don’t know exactly who you’re talking to, you’re basically just throwing spaghetti at the wall and hoping it sticks. (Messy. Ineffective. A waste of perfectly good carbs.)
Now that you’ve honed in on who you serve, let’s talk about what you are offering them—because knowing your audience is only half the battle. If your offers aren’t positioned in a way that makes them say, “OMG, I need this right now”, you’re still going to hear crickets.
Keep in mind, it’s not that your offer is bad. (I mean, unless you’re trying to sell fax machines to Gen Z, in which case… yeah, that’s a problem.) More often than not, what you are selling isn’t the problem—it’s in how you’re positioning it.
Let me put it this way. Imagine you’re at a coffee shop (because of course, caffeine is our love language). You overhear someone say, “Ugh, I’m so tired. I wish I had more energy.” Now, if you pop up out of nowhere and yell, “Hey, I have a time-management course for you!” they’ll look at you like you have three heads. But if you say, “I have a simple way to help you get back an hour a day without working more”, suddenly, you’re speaking their language.
See the difference?
Your audience has specific desires, frustrations, and ways they talk about their struggles. The key isn’t just solving the problem—it’s positioning your offer in a way that makes them instantly see your offer as their solution. That means:
- Listening more than you talk – What exact words do your people use when they vent about their struggles? (Hint: It’s not “I need a scalable high-ticket solution.”)
- Tying your offer to an immediate pain point – Nobody wants a course or a coaching program just for the sake of it. They need a solution, whether it’s attracting clients without feeling pushy or growing their audience without burnout.
- Keeping it simple – If your ideal client can’t immediately repeat what you do in one sentence, it’s too complicated. (Sorry, but no one’s memorizing a five-bullet-point mission statement.)
So, here’s your challenge: Look at your main offer and ask yourself, Am I explaining this in a way that makes my ideal client instantly say, ‘OMG, I NEED this’? If not, modify it. Speak their language, not what you think they should want.
And hey, if you’re stuck, reply and tell me what you’re offering—I’ll tell you if it’s clear or if it needs some de-jargoning. (Yes, that’s a word now.)
P.S. ✨ Don't forget paid subscribers get exclusive resources, a weekly strategy, and introvert-friendly marketing ideas below! Upgrade for $5/month to unlock it all.
THIS WEEK IN COACH'S CORNER
How To Simplify Your Offer
A guide to crafting impactful coaching programs through simplicity. This pdf explores a straightforward solution that will help you simplify the process and create impactful offers that truly resonate with your audience.
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As a Coach’s Corner subscriber, you get my personal go-to resource, a simple strategy you can implement right away, and a quiet marketing tip to make this even easier. Ready? Let’s dive in!
Exclusive Subscriber Content
Simplify Your Offer Creation
A guide to crafting impactful coaching programs through simplicity. This pdf explores a straightforward solution that will help you simplify the process and create impactful offers that truly resonate with your audience.
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QUIET MARKETING IDEA
Start Conversations, Not Sales Pitches
Instead of broadcasting your offer everywhere, take a softer approach—personally email 3-5 people who fit your audience and ask, “Hey, would this be helpful to you?” Keep it casual, no sales pitch—just a genuine question. It’s a low-pressure way to gauge interest before a full launch. Authenticity wins every time.
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SMALL ACTIONABLE STRATEGY
Best Friend Clarity Test
Run your current offer description through the “best friend test.” Imagine explaining it to a friend over coffee or better yet, do explain it to a friend. Does it make sense instantly, or do they squint and ask, “Wait, so what do you actually do?” If it’s the latter, simplify it.
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THIS WEEK'S CHALLENGE
Make It Clear, Compelling, and Irresistible
Rewrite your offer in ONE sentence, post it in your favourite and supportive online business community, or reply to this email—I’ll personally help you refine it until it’s irresistible.
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Your offer doesn’t have to be complicated—it just has to be clear. The more aligned and specific your offer is, the easier it is to sell without feeling like you’re constantly convincing people. Keep refining, keep simplifying, and remember, small strategic tweaks can lead to big shifts in your business.
Excited to hear how this works for you—reply and let me know your biggest takeaway!
“Success isn't about being the loudest in the room—it's about showing up with clarity, confidence, and purpose."
— Joelene Mills