I’ve got a big (and exciting) update for you! 🎉

Starting next week, I’m merging my free and paid newsletters into one streamlined email—so you’ll still get all the insightful, introvert-friendly business strategies you love, but with a twist.

Here’s the deal:

✔️ You’ll continue receiving my weekly insights, soulful business tips, and motivation.
✔️ Paid subscribers will now have their exclusive content inside the same email (hidden for free readers).
✔️ Free readers (that’s you!) will get a sneak peek—you’ll see what’s included, but the bonus content will be locked unless you upgrade.

But This Week… You Get It ALL for Free!

Before I make the switch, I wanted to gift you full access to Coach’s Corner today—so you can experience exactly what’s inside before it goes behind the paywall.

xox,

📩 Here’s this week’s edition, 100% unlocked:

If you’ve ever felt like you’re shouting into the void with your business, it’s because you don’t know exactly who you’re talking to. And no, “people who might be interested in what I do” doesn’t count. That’s like saying your ideal client is “humans.” Technically true, but wildly unhelpful.

Here’s the thing—if you are marketing to everyone, you are connecting with no one. It’s like being at a party (ugh, I know, but stay with me) and just tossing out random facts about yourself to a room full of strangers, hoping someone cares. Spoiler alert: they don’t. You’ve got to find your people—the ones who light up when you speak because you’re saying exactly what they need to hear.

So, how do you figure out who your audience is?

Start by knowing who do you love working with. Not just tolerate—LOVE. The person who makes you think, “If everyone I worked with was like this, I’d never burn out.” Picture them. What do they need? What are they struggling with? What are they absolutely sick of hearing from every so-called expert in your field?

Think about who naturally gravitates toward your work. Maybe they’re not the ones who thrive on fast-paced, high-energy tactics but instead appreciate thoughtfulness, strategy, and depth. They want solutions that align with their values and lifestyle, not ones that demand constant hustle. If that resonates, then you’re already narrowing in on the people you’re meant to serve.

Next, go deeper: What keeps them up at night? What do they wish someone would finally say out loud? What are they secretly Googling at 2 am, hoping to find an answer to? (Yes, “Is it normal to hate Zoom calls?” totally counts.)

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Create Your Dream Client Profile

Creating your Dream Client Profile is more than just demographics. It’s about diving deep into who these future clients truly are—their essence, what drives them.

Don’t overlook this, no matter where you are in your journey. I recommend you regularly revisit this exercise because you and your dream clients both evolve. Even if you’re just starting and haven’t had clients yet, don’t delay!

I remember doing this myself, conjuring up an imaginary client. It felt odd, but it guided my content, online presence, and business direction. Whether your dream client is a figment of imagination or based on real experiences, ensure they bring you joy, inspire your creativity, and embody your purpose. They’re the heart of why you began this journey!

When you nail this down, everything gets easier. Your messaging, your offers, even your marketing strategy—it all starts to click because you’re speaking to the right people in a way that makes them feel seen. And when people feel seen, they pay attention.

So, tell me—who’s your person? Hit reply and let me know. If this has helped, share Coach’s Corner with a fellow introverted entrepreneur who could use this kind of support and insight. Let’s build a community of intentional, aligned business owners together.

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Your business is meant to be aligned, not exhausting. Let’s build it your way.

Talk soon, Joelene